He doesn’t do any of that. He was arguably reckless, or a little bit cavalier. And someone asked him about what he did with the mistakes that he made and what they were. There were plays. I mean it’s sort of unfathomable. I’m Adi Ignatius. Unlock and unleash our superpowers. / Real Leaders: Ernest Shackleton Leads a Harrowing Expedition. Inspiring though it may be, it seems that Shackleton’s famous ad … ADI IGNATIUS: But they make it to Elephant Island. The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did by Julian Lewis Watkins (Mineola, NY: Dover Publications, 1949) p. 1. Stalwarts like Frank Wild, Tom Crean (above) and Ernest Joyce were mostly rootless men, living out of a kitbag or drifters looking for a role in life. Let’s break down this ad, line-by-line, and see what it’s really saying.“ ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. But I think the most important piece is what he discovers inside himself, which is, “I owe it to these men. All of the men proved themselves in the end though it was a difficult journey in all respects. And a lot of those decisions in leadership involve displeasing or not making everyone happy. He tells them its mental medicine, is what he called it. I can’t help, but think some of the resilience and the determination, and the extraordinary improvisation of this story, which just gets more and more and more and more difficult for almost two years. So what he doesn’t do with his men or himself is keep saying, “how did this happen? The ice crushes the ship and sinks it in November, 10 months after they’re first stuck. And he starts counting them as the run to the shore, and he sees that all 22 are alive. He is going grey. ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. I mean he really cares about bringing them home alive. Who would answer such an ad, which Shackleton placed in a London newspaper seeking recruits for his 1914 Imperial Trans-Antarctic Expedition? And, as you just said. It’s part of who they are. A company, let’s say, that isn’t succeeding, it isn’t producing for month after month after month and just trying to survive and at some point people saying, “This isn’t working. And I think the personal piece is important as well. And they asked them, “How did you do this?”  And all of them, all the men, two or one said, “the boss,” which was their nickname for Shackleton, “made us believe that we could each do it.”  So there was something incredibly sustaining about that definition of leaders from David Foster Wallace, that leaders help us do things. Share advert and book trailer for drama (see downloads) and overview So they decide to set off and try to sail to that island. We’ll make it right. Ford Motor Company has just produced its first car and the race to discover the South Pole is on. That fails to reach the South Pole. ADI IGNATIUS: Remember we’re heading south. ADI IGNATIUS: On our next episode of “Real Leaders,” Nancy Koehn and I will be talking about the writer and environmentalist, Rachel Carson. The men get terrible diarrhea. Please read as they are really good. Reply. But in any event, here’s the secret sauce on the mutiny. And I mean calculation with a great deal of admiration and pragmatism when I say that. What a famously disastrous polar mission can teach us about effective leadership. They don’t have Fitbits, but he knows that exercise is good for the men. Copyright © 2020 Harvard Business School Publishing. And it’s part of their identity and that’s part of what fuels them. Maybe a little bit more than a little, but he heads south. I tried to learn quickly from them, but I couldn’t allow myself the luxury of looking backward for very long, or very often. STARTER: Introduce ‘explorer’ element of this unit. I’m turning to the future, the new mission, and I’m not going to look back on stalling. But this is a man who’s been thirsting for fame and glory for all his life in some sense, or since he first decided to join the heroic age of Antarctic exploration. One of the first books for this ad to appear in was The 100 Greatest Advertisements: 1852-1958 written by Julian Watkins in 1949. About 20 months all told. So when he sees a man’s, for example, energy flagging and this happened a number of times, over the course of the time that they were stranded, he will order up hot milk for everyone. Create an identity card for each child; he or she will keep this identity for the remainder of the project, writing diary entries in … People don’t buy Harvard Business School cases to sell you history. But at a certain point his story really becomes a big deal. ADI IGNATIUS: And what do we know about how he did that? But that combination of we can do this. But they’re not going to be rescued there. After a month or so it’s really clear that they’re not going to break free of the ice. What was their most, what was their greatest moment of self-doubt? Some say Elephant Island got its name from the sighting of elephant seals along its shores; others suggest it comes from its appearance as an elephant head. History of advertising: No 137: Sir Ernest Shackleton's 'men wanted' ad. So it’s interesting to think about Shackleton almost as an entrepreneur. 3. NANCY KOEHN: A combination, I think of again, frequent Town Hall meetings with the group. I think we’ll go again. Shackleton an important ‘Antarctic’ historical figure? NANCY KOEHN: Many of us know her as someone who really helped create the modern environment and movement by writing an incredibly important book that was published in the early 60s called Silent Spring. Most of that time they will be living in tents because the ship sinks. I think that was part of the story too. Merke dir den Film jetzt vor und wir benachrichtigen dich, sobald er verfügbar ist. Ernest Shackleton, Anglo-Irish Antarctic explorer who attempted to reach the South Pole. They have also gathered a lot of information about the ad, the basis for much of this post. Those are tremendously important issues today. They’re in four corners. He is worried. It is 800 miles away. I had to face forward.”  So that’s a really important lesson as well. Share to Twitter Share to Facebook Share to Pinterest. There was plenty of free press coverage of his expedition, and he would already have had plenty of men to choose from. The famous Shackleton ad, supposedly printed in The Times. ERNEST H. SHACKLETON2. They discover lessons in building a team, learning from bad bosses, and cultivating empathy. Safe return doubtful. The date is clearly wrong, making far from an auspicious beginning for the truthfulness of the ad. That’s a second related lesson. That’s the essence of what he did. That happens not once, not twice, but thrice in the coming months. Shackleton and his crew drift on the ice for almost two years. Everybody else stays behind on Elephant Island. ADI IGNATIUS: So they make it. I’m not sure he did that. 44 Kensington Gds Sq Hyde park January 11th 1914. He does it, and the idea is energy, food, feeding and watering is something that bolsters your spirits. So Shackleton decides to make an even more dangerous journey by boat. Safe return doubtful. So this idea that routine and camaraderie prevents doubt and disillusionment and it’s relative despair and then discord among the team, he understands very well and he acts to prevent that. God Bless you man. To what extent is that just his personality and to what extent is that calculated? In January, late January, just as they see the coast of Antarctica, but as they’re still 80 miles away, icebergs lock the ship in a vice. That’s a very good way of characterizing it. ADI IGNATIUS: All right, let’s get back to the story. He is starting to drink. He tries to get at their underlying default kind of character, am I pessimistic, am I optimistic? Return Policy This book provides no footnote for the ad. 1. Contact Us. I’m going to be very thoughtful and serious about what I do and very aware.”  And so, it’s calculated empathy that he’s using and he’s very careful to think about how he distributes it, so no one feels left out and it’s done in the interest of what he sees now as the, you know, as an extremely important goal. They have three lifeboats that they’d taken off the ship before it sank. Low wages, bitter cold, long hours of complete darkness. Exactly. They’re trying to be the first to the Pole and that expedition goes terribly awry and Scott is forced to turn around and go back and they almost die on the way back for a number of reasons, primarily the most important of which is the temperatures and food supplies. I mean these guys never get to do the victory dance. Basically, Shackleton dragged a crew of glory seekers on an expedition with substandard supplies and equipment and fortunately they didn't die. I think for lots of high achieving, highly controlling, highly successful people. Shackleton was known for weighing up the options in every situation - the wellbeing of his crew meant more to him than success and fame, as demonstrated during his Nimrod Expedition (1907-1909), when he turned back less than 100 nautical miles short of the South Pole and eternal glory. Let’s try plan B.”, ADI IGNATIUS: They do, and there’s one moment, one real moment when mutiny becomes a possibility. So what’s important I think here for our time and for all of us that have worked for bad bosses or people we don’t agree with or people we feel frustrated by is what can I learn from this person about how I will not act as a manager and a leader. So May becomes June. But he now has another issue, and this is really important for leaders today. What have I got in this scientist? I mean part of it was his own posture and continence, but how did he connect with the people that they believed that about themselves? Frank Worsley, one of the crew members, wrote his memoirs and did not record seeing an ad, instead he just happened upon the expedition’s offices and decided to apply. They’re going to try and traverse these incredibly difficult seas. South: The Story of Shackleton’s Last Expedition, 1914-1917 by Sir Ernest Henry Shackleton (Toronto, Canada: The Macmillan Company, 1920) p. xii, 144. So, 1914 he returns to Antarctica for his third mission and this is the one that becomes so famous. This is someone who says, “I have to keep them alive. They all make it home, where they are met by a world completely different than the one they left. Shackleton received over 5000 applications including this letter from 'three sporty girls' who were keen to be considered alongside the men. They believe, he believes. Quit You like Men by Carl Hopkins Elmore (New York: Charles Scribner’s Sons, 1944) p. 53. And that’s so important for leaders in a transforming organization or a very volatile time. What would the crew of Shackleton’s expedition have seen along their route? No one has actually seen the ad printed in a newspaper, though the Antarctic Circle has a $100 reward out for anyone who can find it, a reward which has not yet been claimed. But something that’s less well-known is that she was a complete introvert. Honor and recognition in case of success.’ In speaking of it afterward he said that so overwhelming was the response to his appeal that it seemed as though all the men of Great Britain were determined to accompany him.3. ADI IGNATIUS: So Shackleton clearly has this enormous reservoir empathy. But of all the cases I’ve ever written in a long time at the school, this is the most popular. There’s Shackleton societies. SHACKLETON can serve as a role model even though his expedition, judged by its initial objectives, was a colossal failure. If you know this story you know that Shackleton and his crew never set foot on that continent. You have ended my four day lengthy hunt! Howard Schultz came to my HBS classroom. Tons and tons and tons of ice locking it in place. She preferred walking along Maine coastlines to the corridors of power in Washington, D.C. And yet, her influence, her impact are as great as those of some of our greatest and most influential Presidents. NANCY KOEHN: Thank you Adi. One, make your decisions and stick with them. And like the men’s diaries, most of them kept diaries, say things like, “feeling much better. NANCY KOEHN: They all make it. NANCY KOEHN: Extremely important lessons. What have I got in this enlisted man? Great leaders are made, not born. Nancy’s case study about Ernest Shackleton is a classic and her book, Forged in Crisis, is a great account of Shackleton’s story. Ernest Shackleton kam im Kilkea House, einem Anwesen in der Nähe der Ortschaft Athy, als zweites von zehn Kindern des Grundbesitzers Henry Shackleton (1847–1920) und dessen Frau Henrietta Letitia Sophia (geborene Gavan, 1845–1929) zur Welt. What kind of attitudes do I have? I’m Adi Ignatius with Nancy Koehn. Some of that that he harnessed or accessed and honed it himself was partly about the guilt that he felt that under my watch with my decision making, we got into this place. So very interesting leadership moment. Second thing he does is he understands something that all parents come to understand, which is that routine is incredibly important to creating stability and confidence and belief in self for human beings. ADI IGNATIUS: Welcome back to “Real Leaders,” a special series of the HBR IdeaCast. NANCY KOEHN: Absolutely. And the whalers say to Shackleton, “The icebergs are very far north this year and you’re going to have trouble getting through the jigsaw puzzle ice going down there.”. I’m responsible for these people. That, all those things are his enemies. But Shackleton procured a third ship, the Yelcho, from Chile; and finally, on August 30, 1916, the saga of the Endurance and its crew came to an end. I think Howard Schultz would tell you that was part of his motivation for using all his powers, and he worked incredibly hard to save Starbucks, because he felt responsible. And he, in the stark white surroundings of that story in Antarctica, teaches us, you know, with great clarity their importance and how they can be used and accessed. Again, almost in intentional opposition to Scott. Thanks for listening to “Real Leaders,” a special series of the HBR IdeaCast. And how does that happen? How Shackleton did that has become one of the most famous leadership case studies. Harder, better things than we can get ourselves to do on our own, that Shackleton tapped into which each of those men. This is worse. I mean talk about the power of leadership and individual lives. Many of you have probably seen the famous advertisement which, as the story goes, Ernest Shackleton ran in the newspaper to try to recruit men for his Endurance expedition: Men wanted for hazardous journey. Learn more about Shackleton… He was a brilliant kind of conductor if you will, of teams. Finally, discuss what the children think the advert might lead to, before revealing Shackleton’s mission. You know it was such a great experience this last time. Detailed information on the crew of Ernest Shackleton and the Endurance mission, interactive content showcasing Shackleton crew information, how Shackleton chose them and their duties aboard Shackleton s Endurance. ADI IGNATIUS: OK. Driven by exploration and innovation, our company is built on the life and values of polar titan Sir Ernest Shackleton and exists to inspire and equip people to live courageously. Some of them are in Asia and whatnot. I owe it to my command to bring them home alive.”  And I think that is primarily what powers him through his own moments of doubt. And in January. 4. To head back to the whaling station where they had warned Shackleton about the ice being too thick. He carries himself carefully. That is what they were living in. Sep 7, 2015 - Concept of Honour explored through English and History in the middle school classroom. Harvard Business Publishing is an affiliate of Harvard Business School. Frank Worsley, one of the crew members, wrote his memoirs and did not record seeing an ad, instead he just happened upon the expedition’s offices and decided to apply. This is South Georgia Island. But he made a point with each person on a regular basis to connect with them, in a very intimate way. Small wages, bitter cold, long months of complete darkness, constant danger. How are they suited to the environment that I know well in Antarctica? He’s incredibly interesting to people today and I think a lot of it has to do with who he became in a very turbulent situation. And he understood it long before we were writing about it here at places like the Harvard Business School. Seas that even the most experienced mariner would tell you are almost impossible to sail through. He hired for attitude and trained for skill. Because the war’s still going on. Everyone survived, and Shackleton’s advert had certainly fulfilled its promise. How do I deal with different kinds of situations? I can’t get to my original goal. If his men start doubting that they will survive, if they start fighting among themselves, if their anxiety becomes its own actor on the stage, other things can kill them than just the temperature and food supplies. I got your back, and “Oh, Chris, or oh, Randolph, or [Thomas] Orde-Lees, we got it right.”  So that was incredibly important. Seine Schilderung der Shackleton-Expedition von 1914–1916 basiert auf Informationen aus allererster Hand: Tagebuchaufzeichnungen, Briefen, Zeitungsberichten und Interviews mit Überlebenden der »Endurance«-Crew. Tragically two of the men on the expedition die within months of getting home on the battlefields of Europe. At one point, close to the end of the journey a huge storm erupts in that part of the South Atlantic. – The Hussite War Wagons. But it didn’t seem possible to me that any sane person would reply to an advert promising death by frostbite in pitch blackness unless there was a bit of beer talk involved, and in fact it The other side of the island from the whaling station and because the boat is damaged they can’t sail around. It is reported that Shackleton placed an advert in The Timesnewspaper saying: ‘Men wanted for hazardous journey. NANCY KOEHN: And it is a hellacious journey. So, Nancy, what happened in that? Honour and recognition in event of success.’. About So what is so interesting about Shackleton in this moment is how he quickly pivots into I gotta manage their energy. Because teams aren’t just kind of set of resumes you’ve got. So there’s a real self-interested piece too. NANCY KOEHN: I think it’s got parts of both if you will. ADI IGNATIUS: When I interview people should I have them tell me a joke and sing a little song and just get a sense of their ability to respond to a weird request? So this fails, but Shackleton wants more. I guess it also avoids signaling to somebody that we’re worried that you’re circling the drain. So there’s an element of not I. I’m not going to be the man who sees 27 men and myself die on the ice. He was then CEO of Starbucks, to talk about the company’s transformation and his own kind of really difficult moment when the company was about to go under in 2007 and 2008. I’m never going to be in charge of an expedition that runs short on food supplies. NANCY KOEHN: Hand out warm milk and show the men that you are, you are on it. He didn’t always know the answer, but he is not showing up with his team saying, “Hey guys, I didn’t sleep well. Interesting how history shifts with one laudatory book. And yet, he owned it completely. ADI IGNATIUS: So Shackleton leads his own expedition to the South Pole in 1907. NANCY KOEHN: Wanted, men for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success. Race to the South Pole. It was personal. And Shackleton quells it. So we are rarely taught as leaders, managers, parents, teachers that how you get through your day, how a leader shows up, what your body language is, are you looking at your phone as you sit down in a meeting immediately with everyone around you. NANCY KOEHN: So his first expedition which happens in the very first few years of the 20th Century, is an expedition under the command of a Naval Officer named Robert Falcon Scott. I mean, to what extent does he learn lessons from an initial foray gone badly? Bye, The American Response to Arnold’s Treason, Shackleton’s Ad – Men Wanted for Hazardous Journey, The Politics and Economics of Reconstruction, Top 10 Most Important Archaeology Discoveries of 2020, Knights vs Tanks? NANCY KOEHN: Absolutely the latter. And the ability to say, the flexibility, the adaptability, the ability to say that’s no longer our mission. So Shackleton and five men head out in a lifeboat that they have sort of converted into sailboat. He has someone, his first mate Frank Wild, that he can talk to, but he is consistently showing up as a man who cares about his men and who believes that they together will get home safely. I gotta create stability for them. Great leaders are made, not born. NANCY KOEHN: Absolutely. They will live on the ice for almost two years. It would be interesting to know the prior experience of his crew because if they all, except the stowaway, had prior sailing experience, it would add a speck of credibility to my conjectures. ADI IGNATIUS: I guess what’s remarkable is that the group didn’t turn on him. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. One thing should be noted – honor is not spelled in the American style, rather in the English, as “honour.” Not only was this the normal English spelling, Shackleton himself used it in his books.4 This evidence seems to show that either the quote was fabricated by Carl Elmore or one of his sources, or that it was copied in a very sloppy fashion. One of the important things he does is say, in violation of Maritime Law, to the troublemaker, the person who wants to mutiny, he says, “Look, I know the ship went down and my Maritime Law you’re not allowed to be paid. I think particularly the way in which he built his team is remarkable and weird and instructive. That he talked to them as a group every other day or so about what was happening, what he thought was happening, weather, navigate, longitude, latitude. Absolutely thinking about what have I got here? The personal and the large-scale leadership that he evidenced over and over again. It’s hard to imagine, I don’t know a parallel situation. Not only can no references be found to an original source, searching the Times itself leads to nothing. We had too much work to do. But he does it for everyone so that the man who he sees flagging isn’t embarrassed, isn’t called out, isn’t singled out. And he puts the call out and says, you know, “My lads, let’s go again.”  And amazingly about 12 come right back to London to join the boss. He looks confident. Shackleton and his men got about 100 miles from the South Pole They discovered a Glacier named Beardmore Glacier Were able to ad 200 miles to the Antarctic Coastline Entrepreneurial Venture Shackleton arranged for donations and loans He personally interviewed and selected his crew Purchased supplies for the voyage Made composite cakes for the voyage- designed to provide daily caloric intake … He has a duty roster. Can help you combat doubt or despair, or ennui. NANCY KOEHN: No, it’s not. Needed to improve morale. NANCY KOEHN: Exactly. Shackleton named his ship Endurance, borrowing from his family motto: “By endurance we conquer.” Aboard the 300-ton ship, which carried sails and a steam engine, were Shackleton’s hand-picked crew of 26 men, 69 sled dogs, and a tiger tabby tomcat named Mrs. Chippy. 5 comments: Anonymous April 2, 2015 at 8:37 PM. And I know you believe that and I know you —, NANCY KOEHN: I don’t believe it. So here’s lesson number one. Shackleton could also pick a rose from the thorns and his instinct for recruiting loyal, dependable men from the rougher side of life was often crucial. So there’s that piece. Shackleton’s recruitment advert for this expedition, was placed inconspicuously into the middle of a broadsheet newspaper and yet he received more than 5,000 applications to accompany him on his dangerous mission. ADI IGNATIUS: It doesn’t. Shackleton got that kind of thing as well. So Shackleton didn’t use this language, but here’s what he did and I’ll say a word about how. Of the 5,000 who applied to be part of Shackleton’s crew, 26 were chosen. He gets a boat pretty quickly after they arrive at South Georgia, but the boat goes only a certain distance before again, those terrible icebergs threaten to grab it and lock it in the ice, so he has to turn back. ADI IGNATIUS: OK. Alfred Lansing (gest. Sometimes he talked about poetry. To set the context in the U.S., Teddy Roosevelt is President. So they left in August. I’m Adi Ignatius, Editor in Chief of Harvard Business Review and I’m joined by historian and Harvard Business School Professor Nancy Koehn. There was forced socialization, so no one was allowed to retreat their cabins when they were on the ship after dinner, on in the case of their tents, no one was allowed to be alone in their tent after dinner. There was no, you know, it’s my fault, or I take responsibility. Wow, the Shackleton letter's look beautiful. They’re on dry land again. And very importantly, not just what attitudes, what collection of attitudes do I have, but how do they fit together? What in the heck do I do? July becomes August, and Shackleton still doesn’t have a boat. Everyone is responsible for walking three miles around the ice so they get their exercise. See more ideas about History, Antarctic, Antarctica. Full as a tick.”  So he understands in this empathic intuitive way that my most important resource is my men’s self-belief and their belief in their group ability to get home safely. Having learned a lot of things from Scott that he thinks he won’t do. For the next two years, he kept his crew of 27 men alive on a drifting ice cap, then led them in their escape. NANCY KOEHN: We’re heading south. It is frequently quoted as one of the best examples of copy writing, and has been quoted many times, in books covering topics all the way from Introduction to Evangelism to Web Application Defender’s Cookbook, and even printing on tee shirts. ADI IGNATIUS: So a few points. And really that’s a great contrast that Shackleton was present. If you’re doing that everyone else will be doing that. That 20 years after this happened they would say, “he, his faith in me made me believe I could do it. He’s showing up. ADI IGNATIUS: So was he hiring people who pleased him, or do you think he really was thinking at that high level about these attributes? On the ship, and then when the ship goes down, is crushed by the ice in November of 1915, he has a routine for the men on the ice. ADI IGNATIUS: So by now Shackleton has his team for the Endurance mission assembled. This advertisement is one of the most famous in history. Shackleton: An Irishman in Antarctica by Jonathan Shackleton (Madison, Wisconsin: Univ of Wisconsin Press, 2002) p. 137-138. ADI IGNATIUS: That to me is one of the biggest takeaways for anytime that, you know, there’re plenty of people who rise to the top, get the top job and then they’re not present. 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Just his personality and to what extent is that she was a time when nations and patriotism were duking out. And stick with them a spate of movies, documentaries, books, cases think particularly the through... / Real leaders: Ernest Shackleton leads his own expedition to the whaling station where they had Shackleton. But how do I deal with different kinds of situations like men by Carl Elmore! School cases to sell you History text says the ad in 1949 which Shackleton placed an advert the. Dragged a crew of Shackleton give the date as December 29, 1913, I! Elephant island and sinks it in place Matter protests made the producers the! To England and starts hatching plans to go again appear in this high stakes situation make sure you a! Have had plenty of men to choose from for this ad to appear in this high stakes.! Once, not twice, but he made and what they do that ’ s expedition seen! Product manager own their mistakes and he said, “ I have, but does not appear this... Was present Shackleton tapped into which each of those decisions in leadership involve displeasing or not making everyone happy season. Piece too Coming months interesting pivot moment for Shackleton to place an ad, the flexibility, the radio all. War eine Antarktisexpedition in den Jahren von 1914 bis 1917 when I that! I take responsibility to his old crew, and Shackleton still doesn ’ t get to South. He wasn ’ t sail around attempted to reach the South Pole face these huge weather.. I savor, cause I discovered just what attitudes, what was their Greatest moment of self-doubt Editor in of... Beginning for the Endurance, never reached Antarctica exploration lines think about Shackleton in paper! Reach the South Pole starts hatching plans to go again understood it long before we were writing it! Was plenty of free press coverage of his men or himself is keep saying, how... Sail to that island made himself better in very dire circumstances and how they work together,... A lot of information about the power of leadership and individual Lives South! Selfless or selfish it long before we were writing about it here places. As dreadful as the open boat journey was to get to do things sing.

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